The original Championship Wrestling Coalition was a small upstart regional federation based out of Buffalo, New York. The CWC toured the New York, Canada and the New England areas. The CWC started in 1994, and in 1996 it merged with the CCW a regional federation located out of Shreveport, Louisiana. The CWC then operated with two divisions, the CWC South and CWC North. The southern division was used more as a training ground for new wrestlers. By 1998 the CWC was only breaking even as far as profits and the owner at that time (John Lafountain) was at his financial end. In 1999 he turned the ownership over to east coast Mass Media mogul Robert Lawrence.
The CWC is actually the property of Boomerang Publishing & Entertainment Communications which serves as the CWC's parent company. Lawrence owns Boomerang Publishing which business interest lay in publishing of several magazines and nine newspapers, along with production of independent television shows. Boomerang produces game shows, documentaries, sitcoms, and made for TV movies. Most shows are in syndication, a few if good enough are sold off or picked up by one of the major networks as part of their fall line ups. Lawrence came about ownership of the CWC when he won the company from the original owner (John Lafountain) in a game of poker. Lawrence is the first to admit he doesn't know much about the inner workings of the wrestling business. In fact shortly after acquiring the CWC Lawrence was set to close it down, until he realized the success that wrestling was having in the cable television industry. Not to mention that his own Superstation [BEB] Boomerang Entertainment Broadcasting, needed a show to biweekly fill his Monday night 9-11p.m. time slot. Lawrence decided to use the CWC's Sudden Impact to fill the slot.
The CWC's main wrestling show is only shown biweekly because BEB has a contract with a the Montreal Expos to air their games every other Monday and Wednesday. Upon the end of baseball season, BEB will most likely show CWC's Sudden Impact live on a weekly basis. For now on the weeks that Impact isn't aired BEB does show the one hour House Show report, which keeps the viewers up to speed on the developing angles and wrestlers of the CWC.
BEB isn't pick up nationally by all cable systems, in some areas out west you will only get BEB by satellite dish. BEB & CWC are picked up in all the states east of the Mississippi River and all of Canada. West of the Mississippi BEB is carried only in a few areas such as Texas, Nevada, Southern California, Arizona and Washington. However despite BEB's limited broadcasting markets CWC's Mother ship show Sudden Impact is available through syndication through out the Western States, Australia and parts of Europe.
Boomerang hasn't sold the rights of any of it's original programming to any of the major networks in over 3 years. Lawrence's plan is for CWC's Sudden Impact to break the drought. To do this he hired long time friend Jeremy Dillon a former promoter from the WWA (World Wrestling Association) to become the CWC president and look over the daily functions of the fed. Lawrence is hoping for one of two results from president Dillon and the CWC. One, he wants the CWC shows to be impressive enough in the ratings, that they can option it to one of the major networks. Or two, if or when BEB goes fully national, the CWC can be as profitable to his Superstation much like the WWF is to the USA network.
Boomerang has more than the needed financial might to back the CWC, but a skeptical Lawrence doesn't want to open up Boomerang's check book yet to sign the high priced free agents that are guaranteed to pull in ratings and draw crowds. Instead Lawrence gives the CWC only a modest budget to operate on until it's clear whether or not the CWC will be successful. When he's convinced that a wrestling federation is a good investment he will provide the additional funding for CWC to host a live weekly wrestling show.
With Lawrence money is the bottom line, he wants and expects results from all Boomerang endeavors. Often the conservative corporate philosophy of Lawrence and the aggressive promoter approach of CWC President Dillon results in the two friends clashing over many issues. Despite his position Lawrence does not always win.
The CWC head offices are still located in Buffalo, NY. However the headquarters of it's parent company Boomerang Publishing & Entertainment Communications is located in Charlotte, North Carolina. While the BEB Superstation offices are located in Indianapolis, Indiana. CWC South no longer exist but the office in Shreveport, Louisiana is still open and ran by promoter and talent scout Charles Hudson. He uses the Shreveport office as the CWC training facility where the new recruits that he signs are trained for their CWC debut.
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